Big brands and marketing experts make mistakes constantly. Millions are spent on lousy advertising ideas. Experts tell you branding isn’t for you. Hot Shots is here to have a few laughs at their expense, and reveal profitable marketing secrets in the process.
When your brand is authentic and you're committed, you will win--despite occasionally being confronted by other, disagreeable, personal brands. Stick to your guns--and to your beverages--and you will win.