Ready to learn something interesting about small business in the middle of somewhere? On this Boxing Day, it seemed like a good idea to wish a Happy Boxing Day to any folks who celebrate it. But we have scant few readers and listeners who do celebrate it. However, in figuring out all this info, we learned something really interesting, small-business-wise, about a spot that might be considered the middle of nowhere...

Once again, a brilliant example of big-business brand advertising demonstrates the power of artful storytelling in a way that's useful and informative for the owner of a small-business brand. 

It's that time of the year when Best Of lists are being compiled, and advertising is no exception. And one of the year's "best" advertisements is a striking example for the small business owner. But...of what?

Yes, we're talking about beer branding this week, and a likely publicity stunt by a craft brewer that ostensibly drew the ire of a big mega brewery--and provides a few laughs and a couple of good lessons for the small business owner...