As we continued our Napa tour as part of the CoupleCo interviews, The Fabulous Honey Parker and I came across an interesting and dynamic couple who operate a brewery. And they produce extraordinary brews that you may never get to taste. And that's OK. It's your loss, yes. But their scarcity is one of the keys to their success as a brand...
Visiting the largely unscathed Napa Valley in the wake of the fires (and finding that it really is open for business), we had a chance to sit down with a couple who makes fabulous wine, whose business is a product of love and balance, and who demonstrates how the love for a business and the power of a cult brand can really make big things happen.
Napa after the fires has provided none of the apocalyptic strife predicted by so many in the wake of the Bad News about big fires. But what it did offer us was an interesting and cautionary tale of two brands and now you can get everything else right--but if you get Thing One wrong, you're basically circling the drain.