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Hot Shots - Firey Little Rants On Marketing

Big brands and marketing experts make mistakes constantly. Millions are spent on lousy advertising ideas. Experts tell you branding isn’t for you. Hot Shots is here to have a few laughs at their expense, and reveal profitable marketing secrets in the process.
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Now displaying: Category: general
Dec 18, 2017

Once again, a brilliant example of big-business brand advertising demonstrates the power of artful storytelling in a way that's useful and informative for the owner of a small-business brand. 

Oct 3, 2017

Velcro has created a hilarious and valuable lesson not only in trademark law, but in the value of creating a movement--even a fake one--to build a brand and the tribe. 

Sep 18, 2017

Brand focus is a brilliant thing. We argue that it is essential. And, we are huge fans on intense, laser focus--especially when it comes to the restaurant business. Single-item restaurants are fascinating. But there's a Chinese fast-casual chain with 6,000 stores that has just opened their first store in the United States. It sounds like they're having a challenge. What can the small-business brand learn from seemingly simple mistakes being made by an enormous Chinese brand opening up the Southern California market?

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