Big brands and marketing experts make mistakes constantly. Millions are spent on lousy advertising ideas. Experts tell you branding isn’t for you. Hot Shots is here to have a few laughs at their expense, and reveal profitable marketing secrets in the process.
It's completely understandable that branding can scare the heck out of people. But here's the deal: Without that fear, you have to ask yourself: is that brand going to be good enough?