Big brands and marketing experts make mistakes constantly. Millions are spent on lousy advertising ideas. Experts tell you branding isn’t for you. Hot Shots is here to have a few laughs at their expense, and reveal profitable marketing secrets in the process.
Is it really possible for a multi-billion-dollar business's multi-million-dollar TV sponsorship to serve as an object lesson for the small-business marketer? Why, yes. Yes it is. And here's how Hollywood helps us see the limelight.