Once again, a brilliant example of big-business brand advertising demonstrates the power of artful storytelling in a way that's useful and informative for the owner of a small-business brand. 

Velcro has created a hilarious and valuable lesson not only in trademark law, but in the value of creating a movement--even a fake one--to build a brand and the tribe. 

Brand focus is a brilliant thing. We argue that it is essential. And, we are huge fans on intense, laser focus--especially when it comes to the restaurant business. Single-item restaurants are fascinating. But there's a Chinese fast-casual chain with 6,000 stores that has just opened their first store in the United States. It sounds like they're having a challenge. What can the small-business brand learn from seemingly simple mistakes being made by an enormous Chinese brand opening up the Southern California market?