Big brands and marketing experts make mistakes constantly. Millions are spent on lousy advertising ideas. Experts tell you branding isn’t for you. Hot Shots is here to have a few laughs at their expense, and reveal profitable marketing secrets in the process.
Whether you're writing your own copy or someone's writing it for you, it's possible the copy is costing you money--by being incomplete. What are the words? What are they saying? What do they mean? And can you make them better--and more profitable?