Big brands and marketing experts make mistakes constantly. Millions are spent on lousy advertising ideas. Experts tell you branding isn’t for you. Hot Shots is here to have a few laughs at their expense, and reveal profitable marketing secrets in the process.
Yes, we're talking about beer branding this week, and a likely publicity stunt by a craft brewer that ostensibly drew the ire of a big mega brewery--and provides a few laughs and a couple of good lessons for the small business owner...