Info

Hot Shots - Firey Little Rants On Marketing

Big brands and marketing experts make mistakes constantly. Millions are spent on lousy advertising ideas. Experts tell you branding isn’t for you. Hot Shots is here to have a few laughs at their expense, and reveal profitable marketing secrets in the process.
RSS Feed Subscribe in Apple Podcasts
2018
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


Categories

All Episodes
Archives
Categories
Now displaying: January, 2018
Jan 29, 2018

During the last two weeks, in an effort to identify for a radio creative director how to find more affordable training for his creative staff, new info has been thrown into the mix that may have painted me into a corner--but also may have provided some unexpected benefits in the effort to explain how to create better radio copywriting. And again, this is important info not just for those in radio, but for anyone interested in creating better advertising. 

Jan 22, 2018

Last time, the podcast was titled, "They All Laughed When I Tried To Write Better Advertising..." It was the first part of an effort to address a professional creative director's query about how to create better, more effective advertising with his team. In pondering this follow up, we realize, we may have missed something: the beginning. What is it that is required of any good copywriter who wants to create better advertising--and we hate to say this, but it's not found at a seminar. 

Jan 15, 2018

In the first installment of answering listeners' big, burning questions about branding and marketing, we address a professional creative director's query about how to create better, more effective advertising with his team. Training has become expensive and hard to find. Well, we give him an answer--and suspect it's not exactly the one he was looking for...

Jan 8, 2018

On Christmas Eve, we lost a legend. And in his wake, we leaves a legacy of smart, funny advertising underpinned by an extraordinary degree of thought, intellect and a willingness to share. 

Jan 2, 2018

REPRISE FROM JANUARY 2017: A fan from Romania asks how to brand a business--and says that many people say small businesses should not brand at all, but do only direct marketing--which makes us CRAZY. We review what brand really is and give a case study of a solopreneur whose business exploded by branding. 

1