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Hot Shots - Firey Little Rants On Marketing

Big brands and marketing experts make mistakes constantly. Millions are spent on lousy advertising ideas. Experts tell you branding isn’t for you. Hot Shots is here to have a few laughs at their expense, and reveal profitable marketing secrets in the process.
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Now displaying: July, 2017
Jul 31, 2017

All across the heartland of this great nation are hilarious examples of bad advertising--and one in particular has not only hit us on the funny bone, but serves as an object lesson in how to write better, more profitable (one hopes) ad copy. 

Jul 25, 2017

There are plenty of folks who will argue that to be competitive requires having merely a better product and an intellectual justification for the benefits. They are wrong, and this particular business category illustrates the power of emotional branding run amok--and making money. 

Jul 17, 2017

A recent solicitation by an internet radio provider was supposed to tell me four essential truths about advertising with internet audio. What it actually revealed was partial truth combined with possible ignorance. Technology changes. People remain the same. And to ignore the truths of history that continue to rule, you are making it harder to reach your customer and easier to waste money.

Jul 10, 2017

Can you really become big enough as a small brand to inspire an attack from the big brands in your category? This object lesson in how a small brand looks and feels answers the question definitively: yes you can. 

Jul 3, 2017

Rebellion, dissension and non-conformity. Is it hard to imagine these qualities coming to the US from a British invader in a three-piece suit? On this Independence Day, we celebrate an independent-thinking British iconoclast who changed American advertising for the better--and influenced the way we all do business and make money. 

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