Big brands and marketing experts make mistakes constantly. Millions are spent on lousy advertising ideas. Experts tell you branding isn’t for you. Hot Shots is here to have a few laughs at their expense, and reveal profitable marketing secrets in the process.
What is the deal with a brand that is unapproachable, that subjects the customer to mockery, that causes pain both physical and psychic, bleeding and blisters, and is intensely sought after and highly selective? Here you are: this is the Barkley...