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Hot Shots - Firey Little Rants On Marketing

Big brands and marketing experts make mistakes constantly. Millions are spent on lousy advertising ideas. Experts tell you branding isn’t for you. Hot Shots is here to have a few laughs at their expense, and reveal profitable marketing secrets in the process.
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Now displaying: September, 2017
Sep 25, 2017

We here at Slow Burn Marketing love a breakthrough brand. We didn't expect to find one providing relief for victims of hurricane Irma. But it's there, and it's doing "super good..."

Sep 18, 2017

Brand focus is a brilliant thing. We argue that it is essential. And, we are huge fans on intense, laser focus--especially when it comes to the restaurant business. Single-item restaurants are fascinating. But there's a Chinese fast-casual chain with 6,000 stores that has just opened their first store in the United States. It sounds like they're having a challenge. What can the small-business brand learn from seemingly simple mistakes being made by an enormous Chinese brand opening up the Southern California market?

Sep 11, 2017

The alleged creator of a hugely successful national promotional campaign died this week--or did he? He died--but was he the creator? Maybe he was ultimately in charge of it. But it doesn't really matter--because his tenure at a top broadcasting network is reflective of successes and failures at every level--and provides a cautionary tale you can take with you into profitable small-business branding.

Sep 5, 2017

The Jewish bacon cure, insecurity, fear, megalomania--it's amazing what you can find behind a personal brand when you dig deep enough. The problem is, plenty of other potentially capable brands are derailed by fear and insecurity--when this brand proves that fear and insecurity can be worth millions. 

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