Shorter, longer, better, worser, richer...what the heck? Mayhem! An authority is saying it's time to make audio advertisements shorter. We propose something much more radical: make them better. But will that ever happen? Is the market even capable of making that happen? 

In a vast field of high-priced, one-time, 5-million-dollar stunt spots, the Super Bowl commercials handed to us by one particular, multi-billion-dollar advertiser serve as a shining example of how to create a campaign that is relevant, cost-effective, and scalable for even the smallest small-business owner. 

The Super Bowl is almost ever a good example of advertising for the small-business owner. But the 2017 Super Bowl gives us a Hall Of Shame example that is so good and so scalable, it could be worth millions to even the smallest business. But why would you use a Hall of Shamer as an example to follow?

Usually, the week after the Big Super Game With The Trademarked Name is reserved for endless critiques of the advertising mayhem therein. We begin our critique next week. Today, it's worth looking at a lesson from The Super Advertising Hall Of Shame and seeing what we can learn from someone else's $2-million oops.