Doors have been replaced by windows, we live in an age of snap judgments, and if you don't know your brand and make it accessible, you could be losing lots of business.
It's completely understandable that branding can scare the heck out of people. But here's the deal: Without that fear, you have to ask yourself: is that brand going to be good enough?
Last time, a fan from Romania asked how to brand a business--and says that many marketing experts tell small businesses they should not brand at all, but do only direct-response advertising. That makes us CRAZY, and we explain it away with the Football Branding Metaphor. We again recap what brand really is. Then, a quick and shiny example of how we begin branding a small business, and how you can also learn the secret steps to making magic happen.
A fan from Romania asks how to brand a business--and says that many people say small businesses should not brand at all, but do only direct marketing--which makes us CRAZY. We review what brand really is and give a case study of a solopreneur whose business exploded by branding.